Continuing on their mission to put Canada’s 23 million cars to better use and offer a new earnings stream for Nova Scotian car owners, peer-to-peer car sharing marketplace Turo launched in the province.

Revolutionizing the economics of car ownership and travel, Turo is a pioneer of the sharing economy with a community of 10 million members globally. Turo connects local car owners with a bustling community of travellers looking for the perfect vehicle for their next adventure. Through the app, car owners (hosts) share their cars with total confidence and earn money in the process, knowing that their car is protected by Turo’s commercial insurance policy.

Since its launch into Canada in 2016, Turo has experienced exponential growth in Alberta, Ontario and Quebec, quickly becoming the largest car-sharing network in the country with more than 650,000 Canadian members and 22,000 cars listed. Expanding into the East Coast furthers the impact the company can have on car owners and travellers alike, and Turo is hoping to further grow in Atlantic Canada by launching in Prince Edward Island in the future.

Turo Canada, Healthy Living + Travel

“There’s strong organic demand for Turo in Halifax and the East Coast,” says Cedric Mathieu, Managing Director of Turo Canada. “Nova Scotia is an increasingly popular destination on the Turo app with several thousand searches for cars in the region every month. We listened to the 600+ car owners in Nova Scotia who’ve tried to list their cars on the platform in the past, and we are happy to say that they can start sharing their car today and make money doing so,” he adds. “There’s a strong, growing interest in car-sharing here, so this is a natural expansion for us.”

“We’re excited to finally allow our global community of travellers to use Turo to discover beautiful Nova Scotia. At Turo’s head office, one of our boardrooms is named Cabot Trail—so we truly have been waiting for this day to arrive and are thrilled to welcome the people of Nova Scotia to our community,” says Mathieu.

Earnings Engine

The average Canadian car owner on Turo earns $600 per month sharing their car only nine days a month on the platform. A recent survey conducted in partnership with Angus Reid Global revealed that people in Atlantic Canada use their car only 4.6 percent of the time, which means that 95.4 per cent of the time, it can now be used to bring in income. The survey also found that 46 per cent of car owners in Atlantic Canada think the cost of having a car is too high.

“We see this as a huge opportunity for Nova Scotians to offset the high cost of car ownership and cover the cost of car payments, maintenance, parking and insurance,” says Mathieu. “We are proud to bring this opportunity here.”

Turo Canada, Healthy Living + Travel

“We’re seeing tens of thousands of new members join our marketplace every month across Canada. Flexibility, lower price, greater choice and convenience are a big draw for those booking cars on Turo,” says Mathieu. “Nova Scotia offers some of the most beautiful road trips in the worldwith nearly 7,500 kilometres of coastline to explore, it’s a traveller’s dream. We are thrilled to make this dream more affordable, accessible, human and convenient.”

Every car listed on Turo benefits from $2-million liability insurance coverage provided by Intact Financial Corporation, while travellers have access to Turo’s 24/7 roadside assistance and customer support seven days a week.

About Turo

Turo is a peer-to-peer car-sharing marketplace, where you can book any car you want, wherever you want it, from a vibrant community of local hosts across the United States, Canada, the United Kingdom, and Germany. Guests choose from a totally unique selection of nearby cars, while hosts earn extra money to offset the costs of car ownership.

A pioneer of the sharing economy and travel industry, Turo is a safe and supportive community of over ten million strong, with nearly 350,000 vehicles listed and over 850 unique makes and models available globally. Whether it’s a truck to help out on moving day, a Tesla for an exciting new experience, or a classic VW bus for a picture-perfect road trip, Turo lets you find the perfect vehicle for your next adventure.

Discover Turo at